Ever been in Love?

If you love me, will you let me know?

If I love you back, I will let you go

Separation

Why does it all feel like an end?

I don’t want it to end. Please stop pushing me away from you. We were all in this together. There was nothing then there is everything now. Why are we stopping now?

inspirational-quotes-9

Words

Today I don’t have words. Today I have only tears.

Tears for a childhood learning proven wrong

Today is no week’s beginning. Today is a lifetime’s ending

Tears for believing the world is a good place

Today is no intimacy. Today is hesitating to open your heart out

Tears for a heart broken too many times

Today is a conclusion. A cruel one. A real one

Tears for a new world full of joy, hope and evil

 

Unlock that casket

How many times have you stared at a blank paper twirlng your a pen over your fingers? How many times have you stared at a blank word doc on yor computer and wondered which key to press next

I am rather hesistant to write on this purely to protect identity. But I will because I need to let it out. 

When you are in front of me, My mind explodes to an infinite number of possibilities. With none ever turning to be real I turn stagnant. My heart clenches tight. I try to not cry but through that fake smile one can see. I try not to choke while you talk to me about your women. 

Each time, a mention is a stab on my ego. Each time, I look into your eyes to find me. I find contempt. I show my vulnerability only to be repeatedly patronised.

You have locked us up in a casket a very long time ago. You have come back. You would not have us again. 

I have no mental space nor strength to ask you to look at me. I fight my own internal battles. I am too weary by the end

This cycle never ends

Hypocrisy

It has been the best of times, it has been the worst of times. Now all one can hope is this time is content

I had a lovely chat with a friend today about love and sex. Why is all forgiven in love and why is all apologetic when it comes to sex. 

Why is all right to be wrong in love but all wrong to be right on of your intentions for sex?

This social hypocrisy has been an age old story. There are three ways to counter this. The first one is to bow to submission and act as deemed appropriate. The second is not give two hoots and continue. And the third is simply, keep one’s mouth shut and continue with one’s business. 

The first is cowardly, the second ideal and the third is what the world has resorted to. The third is what works for most people around. 

Personally I have been conflicted all my life between the first and second. It took me a long time to figure the third. 

I need to master this. It is excruciatingly painful to not say what is on your mind. But someday I will figure my own way. 

Till then, you keep judging me. Go ahead. Asshole

Overreaction

I spent the last week at a close school friend’s wedding. Its been 10 years since school and I am very glad she found her man. We are five girls in all, each who I love, care and can die for without thinking once.

For this wedding, I just decided to switch off from work. For someone like me, it was a big deal. A big fucking deal. Simply because before this, I have been completely unable to. The sheer joy to find that was unparelled. Because switching on is an emotion which can save us all from insanity.

I have always been accused of overreacting. In fact got a rather severe scolding from the boss today on it. Here is the similar thing with overreaction and dreams – after 20 minutes neither makes much sense. You wonder where that came for, why did you think that way and how you can stop doing so. The problem with overreaction is that the human world is way too sensitive. These 4 girls I mentioned in the beginning, probably would come closest to anyone who can take my crap without blinking an eyelid. But there are many obvious cracks which there is no one to blame for.

One of the best cures for overreaction is switching on. Switch on that comfort part of you which takes you to a world in your subconsious which keeps you safe. It is this state of your mind where you are alone and happy. You are at peace.

The bride did not cry a teardrop after she was married unlike tradition. We asked her how could she manage that. Her answer was, “When I feel sad, I think of Roger Federer and Federer does not cry.”

I need my Federer. I need my happy space. Strangely I have come closer to it with listening to Dubstep. As a wise man told me today, stop overreacting for everything and have faith. I have faith that I feel soon train my mind to find its place. One more step to controlling reactions.

Cynicism

When did we get like this?

When did expression become an impossibility?

I am 24 yet feel 13. That first learning then on adulthood. How to behave. What is maturity. Say this and never say that. They spend their entire lives teaching you to tell the truth. When you do and take joy in it, they tell you to lie.

Lie Priyal Lie. Lie about the way you feel. Lie when you want to hold him. Lie when you want cradl e his head in your palms to comfort him. Lie when all you want to do is look into his eyes and say you care for him. Lie because he will think you love him. Of course you do, but the love he interprets can only be that one cliched kind. Lie otherwise he will block you, create a wall and never give you another chance.

Lie Priyal Lie. Lie about the way you feel. Lie when you want to hug her. Lie when she cries to you. Lie when you want to push her away and hope to God she self-destructs so don’t have to see her. Lie and tell her she is awesome. Lie for your friends to see. Lie and smile and grin. Otherwise, she will successfully portray you as dysfunctional, unemotional and make sure they all stay away from you.

 

What if we had a world where we told each other what we felt? From our hearts?

What if we took it all at face value?

What if we didn’t have an in-built cynism filter?

I pray for this world I dream off. I know its in vain. But I will not stop hoping.

 

#kiehlsmumbai

If you are a) from Mumbai b) On Twitter C) Been active for the last four days, there is one hashtag very visible on the timeline – #kiehlsmumbai

Here’s the deal: An American beauty brand makes an India debut making the ladies who have been to USA or are familiar with beauty brands swoon over the timeline.

What Happened:

There were a series of harmless Follow and RT us tweets from @kiehlsmumbai This is common brand practice and every once in a while even the most loftier than thou twitter user would do.

This was followed by two back-to-back quizzes: a Music and New York quiz by a popular young female user. It started well but later got a few brickbats from some users. The second was more fun by another user on herself. The next day, another popular user ran a quiz about her beloved dog and gave away #kiehlsmumbai prizes

Finally today everything culminated to the Kiehl’s launch party where a few of the ‘twitterati’ made their presence felt, both on-ground and digitally.

 

Here’s what I do believe worked:

Microquizzing concept: Instead of tryng to involve a larger audience, Kiehl’s gave individual users the chance to run their own quiz with their friends. It was more intimate and personal specially if you knew the person

Back-to-back brand push ensured wrath. In try twitter style, whatever makes us angry becomes our newest joke. A topmost standup comic @mojorojo hosted his own ‘anti-quiz’

A good buildup to the launch. By the time it was the party, most Mumbai folks knew what the brand was – fulfilling brand awareness criteria well.

 

Here’s what I believe did not work:

Excessive brand whoring: No one likes a brand who puts itself out in everyone’s timeline back-to-back days. Very few brands have broken this on Twitter but these do not just talk about them. Rather they are content creators (@nh7) or have something witty to say (@hellomehippo) or offer value additons such as a discount in everyday life (@gostana)

Same cliques: By now certain groups follow certain groups. If two people are discussing topic A, be sure there are 25 others who know the same. Similarly if these 2 people keep discussing topic A, it would get on all 25 nerves inching to temporarily change relationship status to Unfollow. If #kiehlsmumbai had gone after seperate groups it would have a more viral effect without getting on everyone’s nerves

Live Tweets: While it did a good job of getting people, it still left a lot more to be desired. The problem with a live commentary on twitter is its mere commentary rather than a detail

Any publicity is good publicity. But in the world of Twitter, should a brand risk being spam to make a splash?

Blog at WordPress.com.
Theme: Esquire by Matthew Buchanan.

Follow

Get every new post delivered to your Inbox.

Join 26 other followers